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Published 11 August 2008, doi:10.1136/bmj.a1256
Cite this as: BMJ 2008;337:a1256
| The first 150 words of the full text of this article appear below. |
Lenzer and Brownlee rightly draw attention to the problem of undeclared commercial interests that conflict with the public interest and influence media reporting of medical advances, but there is a danger that their diagnosis and proposed solution ignore the underlying causes.1
Any affiliation, not just a link to a commercial enterprise, can lead to bias, and almost everybody has some sort of affiliation, so few people are truly independent. However, the absence or presence of such affiliations does not prove or disprove bias. The actual, rather than potential, independence of a commentator depends on qualities that are difficult to measure such as personal integrity and expertise, rather than proxies such as declarations of "no commercial interest."
More importantly, while efforts to identify conflicts of interest are important, there is an unhealthy trend towards the demonisation of everybody who is associated with the commercial sector. Commercial interests are not always corrupting,
Tammy L Boyce, research fellow, public health1, Bob Ward, director, public policy2
1 Kings Fund, London W1G 0AN, 2 Risk Management Solutions, London EC3R 8NB
t.boyce@kingsfund.org.uk