BMJ  2008;336:1333 (14 June), doi:10.1136/bmj.39608.374340.DB

News

Brazil adopts stronger pictures on cigarette packets in antismoking campaign

Klaus Morales

1 Belo Horizonte, Brazil

The first 150 words of the full text of this article appear below.

Ten shocking images have been released by the Brazilian health ministry as part of its latest antismoking campaign. Cigarette packets with pictures and health warnings to deter people from lighting up have been in circulation since 2001.

The country was second only to Canada in adopting images as part of a strategy to lower the prevalence of tobacco use.

The adverts were chosen based on a joint study between the National Cancer Institute and five other institutions, in which 212 people aged 18-24, including smokers and non-smokers, measured the emotional impact caused by the images. The study found that the illustrations were considered more aversive compared with the previous ones.

"The images are strong. They radicalise the scope that had been adopted by the health ministry but were produced meeting evidence based criteria. There is a whole evaluation to strengthen this strategy," said José Gomes Temporão, minister of health, at . . . [Full text of this article]


Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to StumbleUpon StumbleUpon   Add to Technorati Technorati    What's this?

Relevant Article

Breastfeeding tackles both obesity and climate change
Rachel Myr
BMJ 2008 336: 1454. [Extract] [Full Text] [PDF]

This article has been cited by other articles:

  • Polanczyk, C A, Ribeiro, J P (2009). Coronary artery disease in Brazil: contemporary management and future perspectives. Heart 95: 870-876 [Abstract] [Full text]  
Access jobs at BMJ Careers
Whats new online at Student BMJ