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BMJ 2008;336:962 (26 April), doi:10.1136/bmj.39556.557234.94
Kinesh Patel, junior doctor, London
kinesh_patel@yahoo.co.uk
| The first 150 words of the full text of this article appear below. |
Whos ever heard of ivabradine? Who even knows how to pronounce it?
In a nutshell its a newish negatively chronotropic drug used to manage stable angina in patients who dont tolerate ß blockers. I certainly had never heard of it until a leaflet was handed to me by a smiling drug company representative at a sponsored lunch before a hospital grand round.
I know its not politically correct to say this, but I quite enjoy a free lunch, especially when it comes from Marks & Spencer. Judging by the number of staff members rapidly devouring the sandwiches and smoothies, they seemed to as well. It certainly beats the grease and salt laden offerings the hospital offers intermittently to its workers. Organic salmon and rocket rolls win every time over deep fried chicken drumsticks and sandwiches of uncertain age and provenance.
Now, I know that had I been a decent doctor
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