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BMJ 2008;336:776 (5 April), doi:10.1136/bmj.39538.455891.59
Des Spence, general practitioner, Glasgow
destwo@yahoo.co.uk
| The first 150 words of the full text of this article appear below. |
After my turn to be bullied, teased, and dropped in a game of British bulldog we lined up to be picked for football. Like their professional counterparts, the boy captains puffed on cigarettes as they chose the team. The ritual humiliation for the short, tall, or fat was being the last to be picked. Being tall, I was shoved into position between the twin piles of jumpers with the short and fat boys my defence. The light plastic ball seemed to be possessed and posed a constant threat of a slap in the face, necessitating much twisting and turning in the air on my part.
Twisting and turning is a standard manoeuvre in life. So it is with the code of conduct of the Association of the British Pharmaceutical Industry (ABPI)—a voluntary code without legal censure or enforcement. It is a code unknown to many doctors, who have been bent
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