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BMJ 2007;334:4-5 (6 January), doi:10.1136/bmj.39057.516250.80
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If you're more used to rejection than acceptance letters, you may not believe it when editors say that medical research is becoming a sellers' market. But it's true, at least for investigators "selling" robust and interesting research studies. Medical journals—whether online or print, or both—are falling over themselves and each other to attract research articles, and are becoming bolder about approaching authors who have research articles to publish. Step by step, medical publishing is becoming as much a service industry for authors as an educational and academic service for readers.
What journals offer authors, however, isn't always obvious to researchers choosing a journal. Authors do not want to waste time by sending their research articles to the wrong journal, so the first thing they want to know is whether the editors will be interested in their work. Pure academic interest isn't enough for BMJ editors or most importantly for readers,
Trish Groves, deputy and research editor
1 BMJ, London WC1H 9JR
tgroves@bmj.com
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