BMJ  2006;332 (21 January), doi:10.1136/bmj.332.7534.0-f

Editor's choice

Singing the body electronic

The first 150 words of the full text of this article appear below.

Five years ago we began a monthly journal aimed at primary care doctors in the United States. BMJ USA comprised articles selected from the weekly BMJ by a US based editor, along with commissioned commentaries and editorials. Despite the journal's popularity with readers, we couldn't attract sufficient support from the US pharmaceutical market, and last month's issue was the last.

This week we start "US highlights"—assembled on the same principle as the print journal BMJ USA—but available solely in electronic form from the BMJ's website (http://bmj.com/us_highlights). The fact that BMJ USA's editor, Douglas Kamerow, remains the BMJ's US editor provides further continuity. In addition to selecting articles of interest to US doctors, he will be working to increase the number of such articles published in the BMJ.

If this cheap online model succeeds where the expensive print model failed, we could roll out . . . [Full text of this article]

Tony Delamothe, deputy editor

(tdelamothe@bmj.com)


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