BMJ  2006;332:1-2 (7 January), doi:10.1136/bmj.332.7532.1

Editorial

The BMJ is evolving

We want it to be a great magazine as well as a great journal

The first 150 words of the full text of this article appear below.

The BMJ is evolving, and with this first issue of 2006 you will see some changes. The most obvious of these are some new section headings, but wider changes are afoot which will culminate in a redesign of the journal in July.

The changes stem from a series of conversations we have had with doctors, healthcare researchers, and policy makers in the UK and overseas. These have told us a lot about how people use information and what they look for in the BMJ. They confirmed what we know to be the BMJ's strengths—broad appeal across medicine and health care, reputation for courage and integrity, mix of serious science and analysis with practically useful material, readability, hard hitting journalism, and entertaining comment. But they also told us that readers are confused about what the BMJ is and who it is for. Is it mainly for general practitioners . . . [Full text of this article]

BMJ, London WC1H 9JR
(fgodlee@bmj.com)

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Rapid Responses:

Read all Rapid Responses

public discussion or guild doctrine review

ned hoke
bmj.com, 6 Jan 2006 [Full text]

Paradoxical injunction?

nicholas D. moore
bmj.com, 6 Jan 2006 [Full text]

Evolution or Extinction?

Balaji Ravichandran
bmj.com, 6 Jan 2006 [Full text]

The BMJ evolves towards... the dark side

Glyn Moody
bmj.com, 7 Jan 2006 [Full text]

Slamming the door

Giuseppe Giocoli
bmj.com, 8 Jan 2006 [Full text]

Modesty and A Bit of Honesty Required

Venugopalan Balan
bmj.com, 8 Jan 2006 [Full text]

Thanks for the on-line cheaper access

Edward W Nambassi
bmj.com, 9 Jan 2006 [Full text]

Deteriorating BMJ

J.K Anand
bmj.com, 9 Jan 2006 [Full text]

Hubris and disappointment

Kenneth Ward
bmj.com, 9 Jan 2006 [Full text]

You never get owt for nowt

John Hopkins
bmj.com, 9 Jan 2006 [Full text]

tabloid

ANDREW G MONTGOMERY
bmj.com, 12 Jan 2006 [Full text]

Farewell, dear friend.

Onisillos Sekkides
bmj.com, 13 Jan 2006 [Full text]