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BMJ 2004;329:919 (16 October), doi:10.1136/bmj.329.7471.919-a
| The first 150 words of the full text of this article appear below. |
EDITORLongley is a man after my own heart. His personal view on private medicine is gloriously disputatious, and he has it bang to rights.1 I received an unctuous letter on embossed paper recently that declared "What a pleasure it was to meet your charming patient Mrs X... I think she has Y, but for the sake of completeness, I have ordered a number of (expensive) tests and will see her shortly with the results. In the meantime I suggest she takes Zamzam XL and Zipzip MR."
I see Mrs X a couple of days later as an emergency because Zamzam and Zipzip are too expensive for her to buy privately and would I please prescribe same instead (non-generically of course)? I feel angry and manipulated.
Two weeks later the second letter arrived. It's been a triumph for Zamzam, and the impoverished Mrs X is now to be slotted
James N Hardy, general practitioner principal
Bethnal Green Health Centre, London E2 6LL james.hardy@nhs.net