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BMJ 2004;329:402-403 (14 August), doi:10.1136/bmj.329.7462.402-b
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EDITORThe research article by Chapple et al highlights problems for lung cancer patients and their experiences of stigma and shame bring to mind two allied factors.1
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Credit: PAUL BROWN/SPL
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Health promotion strategies have increased with our identification of chronic conditions as the major health threat. The role of industrial development in exacerbating chronic health issues was implicated, and initially health promotion advocates contextualised illness with environmental, psychological and socioeconomic factors.2 Unfortunately the "determinants of health" model was often viewed as damaging to economic interests and a more "watered down" individual version was preferred.3
However, many people (especially those in lower socioeconomic groups) have fewer experiences of personal agency and greater difficulty changing unhealthy behaviours.4 Thus individualised health promotion strategies have worked more effectively for people in higher socioeconomic groups.3 The individualised model of health promotion has created a society that internalises the connection between choice, behaviour and health
Rory Coughlan, assistant professor of health psychology
Trent University, 1600 West Bank Drive, Peterborough, Ontario, Canada K9J 7B8 rorycoughlan@trentu.ca