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BMJ 2004;329:53-54 (3 July), doi:10.1136/bmj.329.7456.53-c
| The first 150 words of the full text of this article appear below. |
EDITORJain's editorial calling for increased research into effective interventions against obesity contained some inaccuracies about the World Health Organization's role in this important global health issue.1
The WHO global strategy on diet, physical activity, and health never "implicated" the marketing of junk foods, called for an immediate ban on the advertising of unhealthy foods to children, or was stalled. A first draft was presented to the executive board in January 2004 and revised in April after taking into account member states' comments. The second draft was endorsed without further change by all member states at the World Health Assembly in May, as was originally scheduled.
Although the strategy never called for bans, the first and final drafts both noted that food advertising should not exploit children's inexperience or credulity and emphasised the overall importance of the information environment. The strategy specifically calls for countries to discourage messages that
Catherine Le Gales-Camus, assistant-director general, noncommunicable diseases and mental health
legalescamusc@who.int
Amalia Waxman, project manager, global strategy on diet, physical activity and health
World Health Organization, Geneva 27, Switzerland