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BMJ 2004;329:47-50 (3 July), doi:10.1136/bmj.329.7456.47
Trisha Greenhalgh, professor of primary health care1, Olga Kostopoulou, Department of Health R&D/PPP national primary care postdoctoral fellow2, Clare Harries, lecturer3
1 Department of Primary Care and Population Sciences, University College London, London N19 5LW, 2 Department of Primary Care and General Practice, University of Birmingham, Birmingham, 3 Department of Psychology, University College London, London
Correspondence to: T Greenhalgh p.greenhalgh@pcps.ucl.ac.uk
Even when good scientific data are available, people's interpretation of risks and benefits will differ
| The first 150 words of the full text of this article appear below. |
The authorities work at the level of the whole population. But individual patients may believe (rightly in some cases) that a particular regulatory decision is not in their own best interests, and vociferous campaigns sometimes result (box 1). Involvement of patients can be a powerful driver for improving services.5 But both lay people and professionals are susceptible to several biases when making health related decisions (box 2). What can be done to ensure that the care of individual