BMJ  2003;327 (18 October), doi:10.1136/bmj.327.7420.0-f

Editor's choice

Interacting with the BMJ to solve clinical problems

The first 150 words of the full text of this article appear below.

I sometimes compare medical publishing to a man standing on a corner with a megaphone shouting at passers by. It has not been a conversation. Editors give readers what they think will be good for them, and the process has been designed to benefit authors not readers. The authors need to get their work published in order to gain academic credit, promotion, and the next grant and often don't care whether anybody reads what they write. The BMJ has tried to move away from this arid pattern, and our interactive case reports are one means of doing so.

We started them as an experiment, but we regard them as a success and have plans to publish many more. Indeed, we welcome submissions. You need a team that includes a generalist, a specialist, possibly an expert on learning (although we can supply somebody), and certainly a patient. They must all be . . . [Full text of this article]

Richard Smith, editor

rsmith@bmj.com


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