BMJ  2003;327 (9 August), doi:10.1136/bmj.327.7410.0-g

Editor's choice

What's your price?

The first 150 words of the full text of this article appear below.

About six months ago a woman representing a drug company rang me and said that she would take me to "the restaurant of my choice" if we would change our policy on economic evaluations and consider a paper that her company had sponsored. She stopped short of offering to go to bed with me, but I was surprised by her crassness. "Are you trying to bribe me?" I asked. "No," she answered brightly, "just being nice."

Perhaps I shouldn't have been surprised. Caroline White, chair of the Guild of Health Writers, describes how guild members were invited to attend an "exclusive preview" of laser eye technology where they could "discuss free treatment in exchange for editorial features" (p 348). On another occasion members were invited to a conference on cancer, but places would be free only if the journalists could guarantee copy both before and after the conference.

. . . [Full text of this article]

Richard Smith, editor

(rsmith@bmj.com)


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