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Programmes for smoking cessation can work
| The first 150 words of the full text of this article appear below. |
EDITOR
Moore et al show that giving smoking cessation booklets to
pregnant women does not help them stop smoking.1 But the
intervention offered to pregnant smokers in this study was not based on
previously available evidence that adding booklets to face to face
advice does not improve smoking cessation rates2 and that
more intensive interventions are needed to help pregnant smokers stop
smoking.3
Nevertheless, a recent meta-analysis indicates that individually
tailored materials produced by computers increase by 80% the odds of
stopping smoking compared with receiving no materials.2 Because computer tailored programmes are based on the relevant personal
characteristics of each smoker, participants may be more interested in
reading these documents and prepared to apply the advice
included.
4 5
Consequently, individually tailored
documents are 1.36 times more effective than booklets in helping
smokers stop smoking.2 In addition, most available
computer tailored programmes include a follow up, which is an essential
element