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Messages should emphasise the need to cover up and stay out of the sun
| The first 150 words of the full text of this article appear below. |
Health promotion strategies to prevent deaths
from skin cancer, particularly melanoma, have two components: advice on
early recognition and advice on prevention. The population is perhaps heeding advice on early recognition. Five year survival from melanoma in England and Wales is improving, particularly in female
patients,1 probably because the cancer is diagnosed at an
earlier stage owing to increased public awareness. But the incidence of
melanoma is increasing in the United Kingdom and the United
States;
1 2
in the United Kingdom it has doubled over the
past 20 years.1 This contrasts with a falling incidence in
Australia,3 but it is not clear whether this difference is
attributable to the Australian prevention campaign having been active
for longer or whether prevention messages are less effective in the
United Kingdom. By 1996, attitudes among Australian students had
already shifted positively towards avoiding exposure to the sun and
away from the use of sunscreen and desire
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