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Several common sense strategies are effective
| The first 150 words of the full text of this article appear below. |
Most readers of the BMJ probably receive
postal questionnaires from time to time. Whether such questionnaires
are dutifully completed and returned, left to gather dust, or rapidly
thrown away may seem like a random process of little importance.
However, while response may be of little consequence at the individual level, for many research studies a high response rate to a postal questionnaire is critical. No matter how expensive, well designed, or
important a study, a poor response rate can introduce such uncertainty
and worse still, bias
in the results as to make the study
of little scientific value. However, postal questionnaires are
attractive to researchers because they are likely to be substantially cheaper than data collection based on interviews. Postal questionnaires are increasingly used in other areas of health care, for example in
screening programmes, to assess patient satisfaction, or to assess
outcomes after treatments such as surgery. Methods to
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