Jump to: Page Content, Site Navigation, Site Search,
You are seeing this message because your web browser does not support basic web standards. Find out more about why this message is appearing and what you can do to make your experience on this site better.
| The first 150 words of the full text of this article appear below. |
Risk homoeostasis (also called risk compensation) theory
predicts that, as safety features are added to vehicles and roads, drivers tend to increase their exposure to collision risk because they
feel better protected. Gerald Wilde provides evidence for it and
suggests that it should be used to inform road safety strategies. Leon
Robertson and Barry Pless, however, argue that the evidence is deeply
flawed and that the theory is little better than an excuse for doing
nothing
Gerald J S Wilde Department of Psychology, Queen's University,
Kingston, Ontario, Canada
wildeg@psyc.queensu.ca
Anyone wishing to reduce the risk of misfortune
on the road to zero can do so by never using the roads, but that
person would also miss all the benefits accruing from road travel and
thus live a greatly diminished life. Suboptimal risk taking also occurs if a person underestimates or overestimates the danger of a given activity, because that person would either take too much risk or too
little for greatest net benefit.
Read all Rapid Responses