Smoking in teenagers and watching films showing smoking

doi:10.1136/bmj.323.7326.1378

BMJ 2001;323:1378-1379 ( 15 December )

Editorials

Smoking in teenagers and watching films showing smoking

Hollywood needs to stop promoting smoking worldwide

Papers p 1394

The first 150 words of the full text of this article appear below.

The tobacco industry recruits and retains smokers by associating its products with excitement, sex, wealth, rebellion, andindependence. Films are a powerful way to make this connection $---$ and,as a paper in this week's issue of Tobacco Control shows,¹theysucceed.

The tobacco industry has cultivated its relationship with Hollywood using everything from large payments to film studios todistributing free cigarettes to the people who make films. ² ³ And it has been a two way street. For example, in 1972 the presidentof a production company wrote to RJ Reynolds Tobacco reportingthat all the characters in a suspense thriller his company wasproducing smoked, and added, "Movies are better than any commercialthat has been run on television or any magazine, because the audienceis totally unaware of any sponsor involvement."⁴ The publichas viewed smoking in films with increasing alarm, particularlyafter it became known that the tobacco industry . . . [Full text of this article]

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Effect of seeing tobacco use in films on trying smoking among adolescents: cross sectional study: James D Sargent, Michael L Beach, Madeline A Dalton, Leila A Mott, Jennifer J Tickle, M Bridget Ahrens, and Todd F Heatherton
BMJ 2001 323: 1394. [Abstract] [Full Text] [PDF]

This article has been cited by other articles:

Sargent, J. D., Dalton, M. A., Heatherton, T., Beach, M. (2003). Modifying Exposure to Smoking Depicted in Movies: A Novel Approach to Preventing Adolescent Smoking. Arch Pediatr Adolesc Med 157: 643-648 [Abstract] [Full text]