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DrKoop.com criticised for mixing information with advertising
Fred Charatan
| The first 150 words of the full text of this article appear below. |
One year ago, the former US Surgeon General, C Everett Koop, opened his own health website (www.DrKoop.com), which became a public company last June (19 June, p 1644).
With its 80 000 electronic pages, it quickly became the most popular of the estimated 15 000 health related websites in the United States.
Dr Koop is now facing a mounting barrage of criticism from medical ethicists (including two representatives of the American Medical Association), consumer advocates, and others. The major complaint is that the website frequently blurs the line between its objective information and its advertising and promotional content.
Dr Joshua Hauser, a medical ethicist at the University of Chicago, said
that when he visited the website he found details about a Community
Partners programme containing a list of hospitals described as "the
most innovative and advanced health care institutions in the
country." Only after much digging was the list revealed to be an
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