Letters
Queen should remove her crest from cigarette packets
EDITOR,--In his article on tobacco control Simon Chapman emphasises the importance of limiting advertisements for tobacco, particularly those advertisements that are attractive to young people.1 I would like to draw attention to one form of advertising that has gone unchallenged. The Queen's crest adorns most cigarette packets sold in Britain. It is displayed on the front of packets and is in a prominent position compared with the position of the government health warning. Thus young people are given two messages: the Queen supports some brands of cigarettes while her government opposes smoking of all brands.
The decision to support certain brands of cigarettes is that of the Queen and her officials, although the Department of Health may offer advice. It seems that the queen has a choice of whether to discourage all smoking by removing her crest from cigarette packets or to feel impolite when cigarettes from packets that are
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BMJ 1996 313: 97-100.[Abstract] [Full Text]
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