Education and debate

Redesigning the journal: having your say

^a BMJ, London WC1H 9JR

Our quarterly surveys suggest that a sizeable proportion of readers believe that the BMJ's layout now looks tired and out of date, and we think that the time has come to redesign it. Our last redesign (eight years ago) was rated a success, and we are keen to introduce only those changes that readers think are improvements.

So far we have sought readers' views on the journal's design by using a questionnaire survey and a series of focus groups. On the basis of the findings, we drew up an initial brief (box) and asked three designers (short-listed from 20) to suggest changes to the cover, a research paper, and a section that they thought would especially benefit from a redesign. (They all chose the news.)

A, B, or C?

On the following pages are their designs, labelled A, B, and C. They are . . . [Full text of this article]

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