BMJ 1995;310:1405 (27 May)

Letters

Busy is a weasel word

EDITOR,--The technical editor's blue pencil must surely have hovered at least momentarily over the title of G N Marsh and M L Dawes's paper.1 Like supermarkets that use the exhaust fumes from the in house bakery to make the entrance smell wonderful, every article's title should of course entice readers to go further. But doesn't the word "busy," even if it appeals to every general practitioner's Monday morning near paranoia that the floodgates of demand are about to open, belong more to advertising than to science? Busy, when hooked up to general practice, is a weasel word, to use the advertising industry's term, and is as meaningless as "farmhouse" attached to butter or "home baked" attached to cake: that hovering blue pencil should have struck it out, not moved on.

Former general practitioner Wortley, Sheffield S30 7DS

Simon Barley 


  1. Marsh GN, Dawes ML. Establishing a minor illness nurse in a busy . . . [Full text of this article]


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Relevant Article

Establishing a minor illness nurse in a busy general practice
G N Marsh and M L Dawes
BMJ 1995 310: 778-780. [Abstract] [Full Text]




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