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qualitative study of
smoking, smuggling, and social deprivation
Susan Wiltshire a Public Health Sciences, Department of Community
Health Sciences, University of Edinburgh Medical School, Edinburgh
EH8 9AG, b Research Unit in Health, Behaviour
and Change, Department of Community Health Sciences, University of
Edinburgh Medical School
Correspondence to: A Amos amanda.amos{at}ed.ac.uk
Objectives:
To examine the behaviour and attitudes
related to smoking and contraband tobacco products among smokers in two socially deprived areas.
What is already known on this topic
What this study adds
Design:
Cross sectional study with qualitative
semistructured interviews, augmented by smokers' day grid.
Setting:
Two areas of socioeconomic deprivation in Edinburgh.
Participants:
50 male and 50 female smokers aged
25-40 years randomly selected from general practitioners' lists from
two health centres, each located in an area of deprivation.
Results:
Most smokers wanted to quit but felt unable to because of the importance of smoking in their daily routine and
their addiction to nicotine. Strategies for maintaining consumption levels in the face of increasing cigarette prices and low income included purchasing contraband cigarettes and tobacco. Vendors were
contacted through social networks, family, and friends as well as
common knowledge of people and places, particularly pubs where
contraband was available. Most users of contraband considered that
smugglers were providing a valuable service. Purchasing contraband tobacco was viewed as rational in the face of material hardship. Many
smokers criticised the government for its high tobacco taxation and the
lack of local services to help them to stop smoking.
Conclusions:
Smokers in deprived areas perceive a lack of support to help them to stop smoking. Cigarette and tobacco smuggling is therefore viewed positively by low income smokers as a way
of dealing with the increasing cost of cigarettes. Smokers in areas of
deprivation may thus show little support for tackling smuggling until
more action is taken to deal with the material and personal factors
that make it difficult for them to quit.
Areas of deprivation have the highest rates of smoking and lowest
levels of cessation
In such areas the easy availability of cheap tobacco products through
contraband networks works against many smokers' desire to
quit
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