In September 2012 The BMJ launched a US edition of bmj.com. The BMJ’s website is updated daily, and US readers account for around a quarter of the total traffic every month. The BMJ wanted to provide US readers with a website that prioritized content that is more relevant to them.
The US edition of bmj.com includes a homepage and four channel pages (research, education, news, and comment), which are updated daily with articles catered to American physicians, academic researchers, and other healthcare professionals. We hope to provide our US visitors with a website that more directly represents their interests and concerns. Readers can switch between online editions by clicking on the dropdown menu at the top of all pages.
The online launch of a US edition is driven by The BMJ’s vision to increase the quantity and range of US content. The journal has strengthened its editorial presence in the US. Elizabeth Loder will continue to work in the US as one of the journal’s research editors and our clinical epidemiology editor. Joining her is Jose Merino, our US clinical research editor, and Edward Davies, who as US news and features editor will be commissioning comment and news articles from New York.
The launch of a US edition is part of the journal’s wider strategic plans to expand our reach as an international medical publication. Through establishing an online space for our American readers we hope to also promote the international influence of The BMJ.
An editorial published to mark the launch of The BMJ in the US explains more.