The BMJ iPad app

The BMJ iPad app is the weekly print issue, but with added “online first” articles and extra features, including embedded video, audio, infographics, links to archived content, and the ability to bookmark and add notes.

You can download the app from the iTunes store, and preview a sample issue.

Key benefits

  • Latest research, “state of the art” and other clinical reviews, practice articles, news, features, analysis, and comment (editorials, personal views, etc)
  • Embedded audio, video, and infographics
  • Offline reading
  • Links to related recent content from thebmj.com archive
  • Ability to respond to articles
  • Ability to bookmark articles, add notes, and search
  • Cleaner library display format, showing current and past issues
  • FREE to both institutional and personal subscribers who have an online subscription, and BMA members
  • Download from the iTunes store, and preview a sample issue.
  • For more information, click here

The BMJ app is free to download with a sample issue included, and a four week subscription costs £9.99. This provides you with instant access to the current issue plus the 3 subsequent issues. You can also buy past issues at the single issue price of £2.99.

The BMJ iPad app: your questions answered

1. Tell me more about The BMJ’s iPad app

The BMJ’s iPad apps is for readers who want to browse The BMJ as they would the weekly print journal wherever they are in the world, with the option of reading offline.
Many readers like to access a “curated” version of The BMJ, but with the added interactivity that the print journal cannot deliver (bookmarking, adding notes, responding to articles, interactive graphics, audio and video, etc).

2. Do you still have to pay if you already have a print and/or online subscription?

Yes. The BMJ Yes. The BMJ iPad app was developed as a separate product to the print and web versions of The BMJ, and sits on a separate platform (iTunes Newsstand). The app itself is free to download from Newsstand. This includes a free sample issue. A four week subscription costs £9.99. This provides you with instant access to the current issue plus the 3 subsequent issues. You can also buy past issues at the single issue price of £2.99.

3. Do BMA members get the iPad issues for free?

Yes, BMA members now get iPad issues of the BMJ for free. Visit this registration page to sign up.

Users who have provided their BMA membership number in a previous My Account registration will have automatic free access when logging in on the iPad library screen. They will have to login via the library screen again each time a new issue appears, and to access the news feed on the app.

4. Do non-BMA members who subscribe to the BMJ (such as institutions or individual subscribers) get the iPad for free?

No, other publishers may no longer be able to offer the iPad app to their subscribers for free. See this link for more information.

5. Can I substitute my print copy of the BMJ for an iPad version?

Some readers may see their iPad as a means of reducing their reliance on printed journals for environmental reasons. But at the moment we have no plans to offer it as an alternative. This is mainly for cost reasons. Secondly, the print journal brings in important revenue from advertising. We are looking at ways to encourage advertisers to make use of the iPad app. As usage of the app increases, more of them may be persuaded to do this. Thirdly, our weekly print run would have to reduce substantially to deliver cost savings. BMJ Group has a very active campaign to reduce its carbon footprint. This includes printing the BMJ on recycled paper.

6. What does a 4-week subscription entitle me to?

It entitles you to the current issue and the following three. You can also buy back issues at the single issue price of £2.99

7. Do you offer an app for Android devices?

Yes, we are hoping to launch this in early 2015.

8. How can I give my feedback?

If you have any further questions, email support@bmj.com.

Advertising

The BMJ iPad app will have full page advertising positions available. If you want to find out more please contact:

Marc Clifford
E: mclifford@bmjgroup.com
T: + 44 (0) 20 7383 6161