Letter

New ethical framework for pharmaceutical physicians

BMJ 2006; 332 doi: 10.1136/bmj.332.7548.1034 (Published 27 April 2006)
Cite this as: BMJ 2006;332:1034.1

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  1. Rubin Minhas, general practitioner (rminhas@nhs.net)
  1. Sunlight Medical Centre, Gillingham, Kent ME7 1LX

    EDITOR—Lenzer highlighted the helping hand that some US news organisations give to pharmaceutical companies in circumventing the Food and Drug Administration's requirements for fair balance in video news releases.1 An ethical framework of guiding principles for pharmaceutical physicians has recently been published.2 Pharmaceutical physicians should “ensure that expectations are not inappropriately raised as a result of media briefings” …

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