EDITOR,—Sue Stuart-Smith's editorial on teenage sex1 offers a sobering challenge to those who provide sexual health care for young people.2 Stigma can be a powerful barrier to attendance at a service; conversely, however, image can be harnessed to focus marketing strategy. We present data from a large group of young students that show considerable differences in the market appeal of NHS providers of sexual health care with different names: genitourinary medicine clinics, sexual health clinics, family planning clinics, and general practitioners.

Students passing an …